SALT. was born on the coast of California in 2006 and are committed to quality construction and timeless design. They are an independent company that creates premium, handcrafted eyewear for people who enjoy simple things made well. Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.

With roots that run deep in music, film, and pop culture, the acetate aviators of the 1970’s were the go-to choice for the icons that defined the era. The SALT. VENTURA continues that rich history, by paying homage to the soft lines and exaggerated style, but with an emphasis on optics.