Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Located on Kaihalulu Bay, Red Sand Beach is one of the only red sand beaches in the entire world. Like their namesake, the Red Sand polarised rectangular sunglasses are one of a kind with their combination of durability and lightweight ease-of-wear