Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

The channel between Maui and Molokai, Pailolo, is known for its rough sea conditions, appealing to only the most experienced water-athletes. This style inspires a similar sense of confidence and endurance, with its quintessential lightweight rectangular framework.