Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Filled with unforgettable views, Koko Head is the headland that defines the eastern side of Maunalua Bay on O'ahu. Their namesake sunglasses are designed with a rounded frame and keyhole bridge to allow wearers to feel comfortable as they take in all of life's amazing views with unmatched clarity.