Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Located at the top of Waipi`o Valley on the Big Island, Cliff House provides unprecedented, panoramic views of Hawaii's natural beauty. Like their namesake, these classic aviators from Maui Jim come with polarized lenses that offer bright, clear views everywhere you look.