Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life they engineered the revolutionary PolarizedPlus2® lens. Maui Jim offers a selection of durable, lightweight polarised sunglasses that allow you to see the world in truly vibrant, glare free colour.

Baby Beach, located on the North Shore of Maui, is a perfect beach for keiki and adults alike to enjoy a day filled with sun and fun. A narrower smaller aviator in a strong but lightweight frame that’s perfect for any sort of activity.