Ffin IFF
Ffin IFF
Ffin is a Welsh word that translates into border, boundary or frontier. The brand is all about these defining lines, at the very edge of things. The lines we cross be they real or imaginary, visible, tangible or invisible.
Designed with love in Wales and made by hand with care in Italy, they are created for the adventurous, the outsiders, the creative souls that are walking their own path in the world. For people that skirt the rules of the status quo, eyewear for the individual.
IFF is the abbreviation of “IF and only IF”, which in mathematics and philosophy is a biconditional logical connective between two statements, where both statements can be true or both can be false. This translates in its simplest form to “the wearer [of IFF frames] no longer accepts bullshit tokens [this is the line, cross at your own risk]", allowing the wearer to constantly challenge the reasoning of the world around them.